AI video for ads: what to check first
AI makes the clip, but the person who publishes the ad is responsible for it. Before the run, check the rules of the ad platform, the labeling requirements and that the frame makes no promises the product cannot keep. ClickBait does not review creatives against platform rules. That is the advertiser's job.
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What to check before publishing
- The platform rules: restrictions on topic, age and wording.
- Ad labeling, if it is required in your region or on the platform.
- No recognizable third-party brands, characters or logos without permission.
- An honest picture: the product should look in the clip the way it looks in real life.
About generated people
A presenter built from a photo or a description must not be presented as a real customer with a review. That misleads viewers, and platforms block it.
Where it is in ClickBait
Frequently asked questions
Who is responsible for an ad clip?
The person who publishes and runs the ad. The service generates the material but does not check it against ad platform rules.
Do I have to say the video was made with AI?
It depends on the platform and the region. Check the platform's requirements before you run the ad.
Can I use the result in ads?
The terms of use are in the user agreement. Read them and check the platform rules before you publish the ad.
Should I keep the source files and prompts?
Yes, it helps explain how the clip was made if a platform or a client asks. Keep the prompt and the run dates.
What if the platform rejects the clip?
Check the reason in the platform dashboard. Fix what is named, the text, the promise or the picture, and submit the clip again.