UGC ads with AI: how to make the clip
A UGC ad looks like an ordinary person talking about a product into a phone. With AI you get it this way: a photo of the presenter as a reference, a script with one or two actions, speech through lip-sync. The result is a vertical clip of five to fifteen seconds that you can test in a feed right away.
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Step by step
Choose the presenter
A photo in good light with a clear face. For one brand, use the same presenter every time so the clips read as a series.
Write the line
Five to ten seconds of speech: what the product is, why it matters and what to do next. Long lines get cut and lose the point.
Make the clip and the speech
Motion comes from the video model, speech from lip-sync on a voice. If you need another delivery, record the voice separately and lay it over the clip.
Where it is in ClickBait
Frequently asked questions
Can I make a UGC ad without a real person?
Yes, the presenter is built from a photo or a description. Do not present a generated person as a real customer, it misleads viewers.
How do I keep the same presenter across clips?
Use the same photo as the reference every time and describe the same clothes and background. Several photos of one person in the references usually help.
Which format should I pick?
UGC is usually made vertical, 9:16. You choose it in the clip settings before the run.
How many clips should one presenter get?
A series of several clips with one presenter works better than a single one. Compare the variants by retention in the feed.
How long should a UGC clip be?
Usually five to fifteen seconds. Keep the speech short, one thought per shot, so the viewer gets it in the first seconds.